![]() |
Case Studies A sampling of case studies is featured below in PDF format. They are representative of variable-data digital color printing applications in several industries.
Industry: Business Services Company/Organization: ADP Description: Learn how ADP increased prospects by 37%; increased in-person sales presentation time by 12%; improved quality and consistency of sales collateral; reduced mailing expenses; created year over year sales growth of 20%
Industry: Automotive Company/Organization: Buick Description: Learn how Buick used direct mail to sell nearly 20,000 automobiles to generate $494 million in sales revenue
Industry: Financial Services/Insurance Company/Organization: CIGNA Description: Learn how CIGNA’s new approach to customizable statements achieved annual savings in excess of $1,000,000 while increasing plan participation 10.5% and net ongoing contributions 5.3%
Industry: Automotive Company/Organization: Ford Description: Learn how Carolina Ford dealerships produced an average $27,000 dealer margin per 1,000 mailed pieces
Industry: Financial Services Company/Organization: Merrill Lynch Description: Learn how Merrill Lynch’s “Owner’s Manual” created additional products and services enrollments while saving $500,000 annually by eliminating hundreds of thousands of redundant mailings
Industry: Business Services Company/Organization: SAP Description: Learn how SAP used direct mail and the Web to provide resellers a fast, efficient way of producing and sending
Industry: Travel/Hospitality Company/Organization: The Borgata Hotel, Casino & Spa Description: Learn how The Borgata Hotel, Casino & Spa aggregated data from three different sources to generate return visits at double to triple the rate of that from previous direct marketing programs
Industry: Insurance Company/Organization: Travelers Description: Learn how Travelers Web-to-One program improved customer retention by 4-5% on average
Industry: Travel/Hospitality Company/Organization: Walt Disney Parks and Resorts Description: Learn how Walt Disney Parks and Resorts used the Walt Disney World Welcome Mailer to reduce the overall cancellation rate and increase sales of specific ticket recommendations
© 2016 Fresh Color Press | tel: 952-914-0700 | info@freshcolorpress.com |
Home | Contact Us | Privacy Disclosure | ![]() ![]() ![]() |
© 2017 Fresh Color Press |