Case Studies

A sampling of case studies is featured below in PDF format.  They are representative of variable-data digital color printing applications in several industries.

Industry: Business Services

Company/Organization: ADP

Description: Learn how ADP increased prospects by 37%; increased in-person sales presentation time by 12%; improved quality and consistency of sales collateral; reduced mailing expenses; created year over year sales growth of 20%

Industry: Automotive

Company/Organization: Buick

Description: Learn how Buick used direct mail to sell nearly 20,000 automobiles to generate $494 million in sales revenue

Industry: Financial Services/Insurance

Company/Organization: CIGNA

Description: Learn how CIGNA’s new approach to customizable statements achieved annual savings in excess of $1,000,000 while increasing plan participation 10.5% and net ongoing contributions 5.3%

Industry: Automotive

Company/Organization: Ford

Description: Learn how Carolina Ford dealerships produced an average $27,000 dealer margin per 1,000 mailed pieces

Industry: Financial Services

Company/Organization: Merrill Lynch

Description: Learn how Merrill Lynch’s “Owner’s Manual” created additional products and services enrollments while saving $500,000 annually by eliminating hundreds of thousands of redundant mailings

Industry: Business Services

Company/Organization: SAP

Description: Learn how SAP used direct mail and the Web to provide resellers a fast, efficient way of producing and sending

Industry: Travel/Hospitality

Company/Organization: The Borgata Hotel, Casino & Spa

Description: Learn how The Borgata Hotel, Casino & Spa aggregated data from three different sources to generate return visits at double to triple the rate of that from previous direct marketing programs

Industry: Insurance

Company/Organization: Travelers

Description: Learn how Travelers Web-to-One program improved customer retention by 4-5% on average

Industry: Travel/Hospitality

Company/Organization: Walt Disney Parks and Resorts

Description: Learn how Walt Disney Parks and Resorts used the Walt Disney World Welcome Mailer to reduce the overall cancellation rate and increase sales of specific ticket recommendations

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