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Personalization is a great tool for progressive direct marketers

Unfocused, scattershot messages just don’t get through in today’s cluttered marketing environment.  Data-driven personalized marketing campaigns are effective because marketers incorporate what they know about customers to make compelling offers based on their unique personal interests and buying patterns.


Personalization print enables marketers to:

  • Creatively differentiate brands and products.
  • Reinforce feelings underlying customer loyalty.
  • Increase return on CRM investments.
  • Achieve measurable return on marketing investments.
  • Meet consumers’ expectations for personalized interaction.

More benefits:

  • Acquire meaningful new customer information.
  • Learn each customer’s preferred communication method.
  • Drive traffic to web offers, rather than mere web pages.
  • Enhanced cross-selling and up-selling opportunities.
  • Increased retention rates.
  • Increased market share through acquisition campaigns.
  • Improved sales support

Why choose Fresh Color for Personalized Print Campaigns

We’re a first-rate provider of data-based, personalized direct marketing products and services:

  • For over 5 years, our sole focus has been digital color printing, so we have the experience and knowledge that make us one of the best, most capable NexPress printers in the U.S.
  • We have three Kodak NexPresses, which is a lot of firepower for large projects.
  • Industry-leading XMPie personalization software for large, complex cross-media campaigns
  • Twin Cities area is centrally located for national mailings, with reduced postage costs and faster delivery dates.
  • Complete in-house bindery and finishing capabilities – including UV coating, fugitive gluing, and ClearBags -- so projects stay right here under our control from start to finish.
  • Unlike laser or inkjet overprinting on pre-printed shells, variable-data digital color printing is not limited to one-color text blocks or black-only personalization. You can vary anything and everything on the printed page – by recipient – including offers, photographs, charts and graphs, logos, headlines and body copy, so each printed piece reflects your understanding of each person.
  • We’re totally committed and you can always count on us to do what it takes to come through for you.

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